November 13th, 2010 Show


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:00 - Intro

2:37 - Marketing in the News: Junk Food Spend $4.2 Billion on Marketing in 2010. Wow.

4:40 - Ilyssa Levins, President, Center for Communications Compliance on Educating Professionals on Healthcare Marketing

12:57 - Marketing in the News: Coco is Back - with the Help of Social Media

14:41 - Jeff Jones and Steve Chandler on How to Increase Sales and Profits

23:20 - Marketing Minute: Concentrated Products and Packaging

25:16 - Steve Coluentoni of the Offshore Group on Outsourcing in Mexico

33:47 - Marketing Minute: Intuition and Thinking with Your Heart

35:48 - Baddy of the Week: The Yellow Pages and Their Categories: Who Comes Up with This Stuff?