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0:00 - Introduction to the Show

:23 - Interview with Stephen Ochoa and Blake Masters of Frost on the Gelato Business and Franchising

9:50 - Interview with Bert Williams of Williams & Associates Logoed Items and Using them in Smart Marketing

18:58 - Interview with Gary Hardy of Avalar Advantage Realty on Real Estate Marketing and the Broker/Agent Centric Business Model

28:44 - PR Disasters: Apple and British Petroleum and Passing the Buck

31:10 - Baddy of the Week: Chevron Ad in The Wall Street Journal

35:01 - Question: Which Sells Better, the Best Product or the Product with the Best Advertising?/Sign Off